Second Screen Experiences: Still Relevant in 2025? The concept of the “second screen experience” – using a secondary device like a smartphone or tablet while watching TV – gained considerable traction in the early 2010s. But as we approach 2025, it’s crucial to examine whether this phenomenon remains relevant or has evolved into something different. … Read more
India’s Media & Entertainment Industry: A Global Stage Beckons India’s media and entertainment (M&E) sector is undergoing a dynamic transformation, fueled by increasing digital adoption, evolving consumer preferences, and strategic global partnerships. This article explores the key trends driving the international expansion of Indian content, the challenges it faces, and the opportunities that lie ahead. … Read more
The Streaming Wars in 2025: Who’s Winning and Why? The streaming landscape is in constant flux, and predicting the winners of the “streaming wars” in 2025 requires a close look at current trends and strategic positioning. This post will analyze key factors influencing market share, subscriber growth, and overall profitability in the competitive world of … Read more